Skip To Main Content

Logo Image

Logo Title

Be Prepared.

Avoid | Deny | Defend™

During an act of violence (e.g. robbery, hostage situation, workplace violence, active shooter):

AVOID starts with your state of mind.
  • Pay  attention to your surroundings.
  • Have an exit plan.
  • Move away from the source of the threat as quickly as possible.
  • The more distance and barriers between you and the threat, the better.


DENY when getting away is difficult or maybe even impossible.
  • Keep distance between you and the source.
  • Create barriers  to prevent or slow down a threat from getting to you.                   
  • Turn the lights off.
  • Remain out of sight and quiet by hiding behind large objects and silence your phone.

DEFEND because you have the right to protect yourself. 
  • If you cannot Avoid or Deny  be prepared to defend yourself.
  • Be aggressive and committed to your actions.  
  • Do not fight fairly.  THIS IS ABOUT SURVIVAL.

CALL 911 when you are in a safe area.

When Law Enforcement arrives, SHOW YOUR HANDS AND FOLLOW COMMANDS.
Remember that Failure to Plan is Planning to Fail.